Urban Outfitters opening in Memphis

I just read that Urban Outfitters is finally coming to Memphis.

Urban Outfitters will open a new store in Memphis at the corner of Central Avenue and Cooper Street, the “gateway” to the Cooper-Young neighborhood.

Why the hell do they have to open at the Cooper-Young area? Honestly, I hate driving out there! It’s too far and the ghetto is off of that neighborhood. *sigh* I guess I would just deal with it as Urban Outfitters does carry cool stuff…not the overpriced clothing but accessories and home stuff.